How to Connect with Communities

How many people in Asia are interested in, say, gardening? Not that many? How about politics? Or cars? Airplanes? Music? Cooking? A few? Thousands? Millions? Maybe even billions? Let’s just agree that there are more people interested in specific arts, cultures and hobbies than one would think. Thanks largely to the internet, smaller communities can […]

5 Ways to go from “Digital Passive” to “Digital Active”

The simple banner ad has created a lot of success online. But also a lot of misery. Today, most users avoid banner ads, pre-rolls and other passive display media as the plague. Ad-blockers are becoming increasingly more popular, even Apple are opening up for ad-block features in Safari on iOS 9. Ad skipping (TrueView) has been […]

9 Mistakes Marketers Keep Making

We all make mistakes. Some of us more than others, it is a natural and human thing to do. Most mistakes are easy to identify, some are easily rectified and others are just to be ignored. The most important thing is to learn from those mistakes, and move forward. But there are some mistakes that […]

Netizens are People Too!

“Netizens”, a constructed noun that describes the online citizen. A person who has an opinion about something that is posted online. It’s a word that is primarily used by the traditional press in Asia (especially in Singapore and China). But the question is, who are these “netizens”? Are they internet trolls? Are they anarchists? Are […]

Syntax Error. The Failure of Traditional Integration.

Mergers and acquisitions have been the building blocks of the modern agency networks. In the past decade, it has mostly been about catching up with the digital age, and therefore trying to secure the best digital agencies out there. Personally, I seem to go through several stages of feelings about these acquisitions when they happen. […]

What’s in a Name?

Since the opening of the Acoustic office in Singapore, we have been asked “why Acoustic? Why did you choose a name from the music and sound universe?” (Or something to that effect). Most people recognise it as a great name, but are also curious why we chose a name that doesn’t sound like an agency. […]