Innovation can never happen outside of customer needs – and the organisation’s needs. Too many companies build innovation strategies (and even departments) far away from the people closest to the customer. That’s why our strategy model builds from the ground up – and fosters continual development.

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To AI or not to AI. It’s not even a question.
The advent of generative AI, such as Chat GPT 3.5 and 4, Bard and others, has taken the world by storm. It’s literally changing our lives. For professionals, it’s a challenge to know when it’s ok to use AI, and when it’s not. Many companies have restricted the use for now until we know more. But it’s tempting to use in many situations. While writing