Easy Money

The Fine Art of Customer Experience Creation Most companies spend a lot of money on branding and marketing activities. Doing advertising and branding in the right channels at the right time is a great thing to do for improving your brand performance and ROI. Many companies even invest large sums in CRM systems to improve […]

“When You Change Yourself, You Change the World”*

A few weeks ago, I wrote a post about “Why I Left Advertising”, which gained quite a lot of attention globally – perhaps specifically because I called out some problems with advertising, and what i believe is a more efficient way to achieve your goals. It can be summed up in one sentence; “Less talk, more action.” […]

Your life as a technologist

Do you see yourself as a technologist? Probably not, unless you work in software development, digital production, UX, UI, hardware development or other true tech roles. But being a technologist should be for more than just coders and IT specialists. In some small way, we all have to be technologists.  We live in an age of […]

Why I Left Advertising

A couple of days ago, my friend Matt Eastwood, who is the Global Chief Creative Officer at J Walter Thompson (you can’t get much higher than that in creative roles in advertising), was interviewed by Indian website Live Mint. In the interview, he proclaimed that “it is the best time to be working in advertising”, because “now, you […]

Shame is Transforming TV as we Know It

You may not have heard of “Skam” (Norwegian for “Shame”) yet, but trust me, you will hear a lot about in the future. Or at least, your kids will. Shame is a drama TV series, that is transforming the way people consume content. Showing that even traditional TV station can create content that resonates, and […]

The Revolution Will Not Be Televised (It’s already happening on Facebook Live)

You may have noticed that your friends on Facebook, and especially media outlets have started going live on Facebook (Instagram recently launched a similar feature). It’s becoming the new way of covering live events – big and small. Linear TV is, as we all know, dying a slow and rather painful death. Entertaining or informative […]