What’s in a Name?

Since the opening of the Acoustic office in Singapore, we have been asked “why Acoustic? Why did you choose a name from the music and sound universe?” (Or something to that effect). Most people recognise it as a great name, but are also curious why we chose a name that doesn’t sound like an agency. […]

You speak to millions, but you’re talking to no one*

Through the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. n principle, mass communications is a simple concept; if you have a message that you think a lot of people need to hear, you […]

You Compute Me

Let me start off with a confession: In my entire life, I have never used a dating app or a dating website. Of course, I am now a happily married man, but I have been single in the internet era. Yet, I never saw the appeal in meeting women online. (I did develop a very […]

Will the Real Singapore Please Stand Up?

“How do you like Singapore?”, “Oh it’s nice, love the food, fantastic shopping and I love/hate the weather. But I do think it’s a bit boring.” Sounds familiar? It’s pretty much what most western tourists would say about Singapore if they’re asked. Actually, even quite a few expats would describe Singapore in a similar fashion. […]

Taking Social Currency to the Bank

Using social media for marketing purposes can be hit or miss. If you get it right, you can attract thousands of followers, engage them in conversation, be a hero, go viral, sell lots of your product, and generally be seen as a likeable brand. But if you fail, best case scenario is that you end […]

Periscope Needs a Disaster

Live streaming video has arrived on our phones this year, with the launch of Meerkat and Periscope. Although not the first (who remembers Qik?), these two services certainly have the ease of use and social media integration on their side, plus our phones are quicker and our cameras are sharper than back in 2008. Allowing people to live broadcast […]