Beyond Agency

Today, anyone working in marketing, whether it’s a big global one, a mid-sized regional company or a small up-and-coming local brand is trying to create connections with their audience – or build excperiences. So if they are looking for a marketing partner, they will probably call a pitch for an advertising agency. It’s what is […]

The Rise of the New Creative Class

In branding and advertising, creativity is the key to differentiation. Creativity is looking at the world from a different angle, and coming up with something that people engage with. Creativity is about making something trivial interesting, creating something new or turning common beliefs upside down. It’s unexacting. It touches nerves. It evokes discussions. It makes […]

13 Trends You Can’t Afford to Ignore

We talk a lot about how communication has changed from the Mad Men era until today’s digitally driven consumer interaction. But what’s next for this industry that many of us love (and a lot of us love to hate)? Here are my thoughts on the changes we will see in advertising, technology, marketing, and everything […]

Last Call for Digital Transformation!

In the past two decades, the digital landscape has grown from an interesting niche channel for geeks to becoming the most powerful driver of financial growth for most brands and industries. Yet, there still are many brands that haven’t been able to capitalise on the digital culture in an effective way. There could be many […]

Digital Centric is the New Integration

Integration has been the Holy Grail for agencies and clients alike for at least two decades now. It has been seen as the way to create a communication platform that allows all media channels to work together, and helps the agency networks facilitate cooperation between their different specialist agencies. Unfortunately, this thinking is flawed from […]