Innovation Strategy

Innovation can never happen outside of customer needs – and the organisation’s needs. Too many companies build innovation strategies (and even departments) far away from the people closest to the customer. That’s why our strategy model builds from the ground up – and fosters continual development.

Concept Development

We deliver complete concepts, from needs analysis and user interviews to ideation and product design. We can help your business grow through brand extensions, new product introductions or relaunches. We’ll even help with naming, logo, writing and marketing. To us, your success is our success.

Service Design

Creating new services or rethinking existing ones is crucial to stay competitive, whether traditional or digital services. We go deep into the service needs and develop and test various solutions that will turn any company into a human-centric enterprise.

Humanistic Thinking™

We use our proprietary Humanistic Thinking framework for innovation processes. This framework, developed from traditional Design Thinking, lets us thoroughly capture the needs of future users/customers, ideate, prototype, and implement solutions rapidly and collaboratively.

Digital Design

We design everything from logos and corporate identity to apps and websites. We always take a digital-first approach, ensuring all the visual elements and the user experiences work across all channels, including in-store for retail brands. For our design portfolio, please click here.

CX Review

In our CX Review, we will examine your current Customer Experience (offline and online) and identify challenges and opportunities to create better experiences for your customers, employees, and other stakeholders. Internal reviews tend to favour the work already done (sunk-cost fallacy) rather than truly considering what works best for the people involved.