The Gentle Art of Being Nimble

Process, process, process. It seems to be all agencies talk about these days – including us here at Acoustic. And yes, the bigger picture approach of (digital) transformation, business development and creating connections through ground-breaking communications is important. But that doesn’t mean it’s the right answer for every problem. It could be the opposite. Sometimes […]

From Slowdown to Fast-track

Some economist have predicted another slowdown in the coming years, or even worse, a recession. Even if that doesn’t happen, most industries are grappling with globalisation and technological disruption, where old jobs are disappearing and it’s taking time to replace them with new. Troubling, indeed. But wherever there is adversity, there is hope. Wherever there […]

The Untitled TV Title Piece

I like branding exercises where you get to demonstrate the success rate of brand names. My favourite game is to project success rates of TV shows based on their title in relevance to their (perceived) quality. What does this have to do with branding, you ask? Everything. First and foremost, a TV franchise is a […]

The 5 New Competitors to Watch Out For

Back in the day, knowing who your competitors were, was easy. If you sold paint, your competitors were other companies who sold paint. If you sold accounting services, other accountants would be your competitors. But the world isn’t that simple anymore. Sure, your main competitor will still be from your core industry, but there will […]

Marketing for Startups

A startup can be a magical place. The energy, the enthusiasm, the creativity and the sense of changing the world makes it a very exciting place to be. But as anyone who’s ever worked at a startup knows, it can be bloody hard work. Customers aren’t queueing up outside your business to buy your product […]

Did Anyone Order a Startup?

The traditional client-agency/consultancy relationship, which has been in place since the dawn of the marketing industry, has many benefits. It makes for a manageable and controlled relationship, where the client provides a brief, and the agency executes. It works well for campaign based activities as well as predetermined and/or finite projects. But what if your […]