The Benefit of Having Balls

Some people have them, others don’t. And I’m not talking about men vs. women here. We are talking the metaphorical ones. The ones that separate you from a grey blob in the universe. The ones that give you super powers. The ones that bring you a sense of purpose and a place in the record […]

Transformation is no Monkey Business

The global financial climate is rather nervous these days, and companies are trying to understand what that means to their business. They are racing to find out how they can come out as a winner, rather than being dragged down by a slowing China, plummeting oil prices and increased currency volatility. Businesses may not be […]

Are You Useful or Useless?

A couple of weeks ago, I wrote about how entertainment is one of the two proven content strategies. In our last post of 2015, I will address the other one, which is simply to be useful. Whether we call it Brand Utilities, Customer Utilities or just tools, offering value to your audience is one of the […]

Here We are Now, Entertain Us!

Content, content, content. It’s all we marketing people seem to talk about these days. But “content” is such a cold word, and it doesn’t say anything about how the human beings consuming the “content” feel afterwards. In fact, content can be used to describe “any information published (and for most parts online, but it certainly […]

The End of “Digital”

Through the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. We’ve had digital agencies, digital experts, digital this and digtal that. I myself have worked in digital agencies as much as I have worked […]

9 Ways to Take Advantage of The New Marketing Paradigm

Anyone who’s been following the Acoustic blog or met with us, will have heard how marketing is changing almost by the day, how digital transformation (and disruption) is coming your way, and how convergence is redefining the marketing communications industry (hint: it’s not just about advertising). But we do understand that some of these processes […]