To AI or not to AI. It’s not even a question.

To AI or not to AI. It's not even a question. Innovation

The advent of generative AI, such as Chat GPT 3.5 and 4, Bard and others, has taken the world by storm. It’s literally changing our lives. For professionals, it’s a challenge to know when it’s ok to use AI, and when it’s not. Many companies have restricted the use for now until we know more. […]

Innovation Strategy

Innovation can never happen outside of customer needs – and the organisation’s needs. Too many companies build innovation strategies (and even departments) far away from the people closest to the customer. That’s why our strategy model builds from the ground up – and fosters continual development.

Concept Development

We deliver complete concepts, from needs analysis and user interviews to ideation and product design. We can help your business grow through brand extensions, new product introductions or relaunches. We’ll even help with naming, logo, writing and marketing. To us, your success is our success.

Service Design

Creating new services or rethinking existing ones is crucial to stay competitive, whether traditional or digital services. We go deep into the service needs and develop and test various solutions that will turn any company into a human-centric enterprise.


Visualising concepts makes it easier to understand what we are building – for the designers, for clients and for user testing with the end customers. It’s essential to develop different stages of these prototypes, from rough lo-fidelity prototypes to high-fidelity production prototypes. We can guide you all the way through this process, conduct testing and […]

Humanistic Thinking™

We use our proprietary Humanistic Thinking framework for innovation processes. This framework, developed from traditional Design Thinking, lets us thoroughly capture the needs of future users/customers, ideate, prototype, and implement solutions rapidly and collaboratively.

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