Are You Useful or Useless?

A couple of weeks ago, I wrote about how entertainment is one of the two proven content strategies. In our last post of 2015, I will address the other one, which is simply to be useful. Whether we call it Brand Utilities, Customer Utilities or just tools, offering value to your audience is one of the […]

Here We are Now, Entertain Us!

Content, content, content. It’s all we marketing people seem to talk about these days. But “content” is such a cold word, and it doesn’t say anything about how the human beings consuming the “content” feel afterwards. In fact, content can be used to describe “any information published (and for most parts online, but it certainly […]