Taking Social Currency to the Bank

Using social media for marketing purposes can be hit or miss. If you get it right, you can attract thousands of followers, engage them in conversation, be a hero, go viral, sell lots of your product, and generally be seen as a likeable brand. But if you fail, best case scenario is that you end […]

Periscope Needs a Disaster

Live streaming video has arrived on our phones this year, with the launch of Meerkat and Periscope. Although not the first (who remembers Qik?), these two services certainly have the ease of use and social media integration on their side, plus our phones are quicker and our cameras are sharper than back in 2008. Allowing people to live broadcast […]

Beyond Agency

Today, anyone working in marketing, whether it’s a big global one, a mid-sized regional company or a small up-and-coming local brand is trying to create connections with their audience – or build excperiences. So if they are looking for a marketing partner, they will probably call a pitch for an advertising agency. It’s what is […]

The Rise of the New Creative Class

In branding and advertising, creativity is the key to differentiation. Creativity is looking at the world from a different angle, and coming up with something that people engage with. Creativity is about making something trivial interesting, creating something new or turning common beliefs upside down. It’s unexacting. It touches nerves. It evokes discussions. It makes […]